Prior to the start of your event, you should have the Dialogue feature cued up and ready to go as needed so that your attendees can begin participating and interacting right away. When the day of your event arrives, you should offer download help at the check-in table to ensure that all of the attendees have access to your app and understand how to use it. Delivering relevant content (supplementary information and materials connected to your event) via the app and posting fun things in the Activity Feed (questions, photos of the set-up process, contests-anything that incentives your audience) will help them adjust to the platform while simultaneously getting them excited for your event. Once your attendees have had several opportunities to download the app, you should start promoting the event in-app to build excitement-this will also help attendees get acclimated to using your event app. In these marketing campaigns, you can send people QR codes to access your app this is a call-to-action that initiates attendees to download the app once they’ve registered. As you begin your email marketing for your event, you should also send attendees links to download your event app. This is your “acquisition” period where you should begin promoting the app alongside your promotions for the event. To get the most optimal results, your app should be integrated throughout your whole process. As an event planner, something to keep in mind is how you will utilize the app throughout the entire process of planning, executing and concluding your event. Are you one of those event planners that has been planning the same event for years and has always considered using an event app, but is worried about how to weave it into the event and how your audience will receive it? As it turns out, incorporating an event app into your event is much simpler than it may seem and, once it has been established, you will find that it makes a huge impact on the overall experience.
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